Social Media Insight #1 - You're Just A Cow

Hey, guess what. When you're a fan of EVERYTHING. You're a fan of NOTHING.

You're a fan of "John Mayer", "iPhones", "Some Random Business That a Friend of a Friend of Yours Owns", and 342 other pages?

Which one are you really a fan of? How could anyone tell?

They can't. And that's why you suck at social media. Because you still think it's a popularity contest and somehow the more pages and groups you're a member of, the more... I dunno...you can point to as some sort of "badge-O-success"? ("Oh yeah, I'm awesome at Facebook, I have 694 'friends', I'm in 386 groups, and I'm a fan of 482 pages")

But what does that really say about you? Are you passionate about something? Do you actually like anything? Or do you just click, "Become a Fan" at every Facebook suggestion that's tossed your way and every invitation that crosses your inbox? Do you just eat whatever someone puts in front of you? Do you just turn on the TV and watch whatever's playing? Do you go to the library and just grab the first book you see?

See, you can't be in a "tribe" if you're a member of EVERY "tribe". And you're not a "purple cow" if you make it a point to look like every other cow in the field. You completely missed the point.

Be unique. Be yourself. Like WHAT you like, and simply don't like things you don't really like. We understand. We won't be offended. We'll actually appreciate your honestly and character. You'll become... oh, what's the word I'm looking for?

Oh yeah, real.