Hey, can you guess how old I am? Can you guess what sex I am?
You know, data isn't just some pegs that you drop into holes. That's called "Mail Merge". Just because you can target me based on Age and Sex doesn't mean you need to be so fucking obvious about it.
Here's an idea. Be clever. Be engaging. Sit down and think about what you want your advertising to do and try to craft something that will cause your intended audience to notice.
Because you know what you're doing with this? You're ruining it for everyone else. Everyone else who might have a great product or service, and who could benefit from the power of a social recommendation is now being lumped in with piss poor, obtrusive, obvious, poorly crafted... shit... that only reinforces people's notion that Facebook Advertising is a worse idea than "New Coke".
Seriously. Does anyone even think this is remotely effective?
What happened to creativity? And no, not "design".... remember, execution can be creative too (In fact, I would argue... and perhaps I will in another blog post... that execution HAS to be creative now, more than design.).
Forget that one at your peril.
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